Manchester Withington MP Jeff Smith has joined with the members of the retail union Usdaw to call for an end to abuse in the workplace.
As part of the Freedom From Fear Campaign, which seeks to prevent violence, threats and abuse directed at retail staff, Usdaw members are highlighting the problems faced by staff during Respect for Shopworkers Week, which runs from 14 to 20 November.
Jeff said: "Too often retail employees are confronted with violence, threats and abuse whilst serving the public.
It is really important we stand together and ask people to keep their cool and respect shopworkers, especially as we approach the busy Christmas shopping period.
We must give a clear message that abusing or assaulting workers who are serving the public is totally unacceptable."
John Hannett – Usdaw General Secretary says: "We are grateful to Jeff Smith for supporting our campaign to keep our members safe at work.
"Often, in the course of their duties, shopworkers are expected to deal with tense and difficult situations. Unfortunately these can escalate to verbal abuse and assault. Over 300 shopworkers are assaulted every day and it is time to say enough is enough.
Parliament has placed the legal obligation on shopworkers to enforce the law in relation to age restricted sales and Parliament must also ensure that the law also protects shopworkers who are doing their job. Politicians and members of the public must work together to ensure that shopworkers get the respect they deserve."